Hello Sunshine / Apple Books:
Story Walk

A walking audiobook club, brought into the real world.

For Story Walk Nashville, Reese’s Book Club and Apple Books invited guests to take a story with them, literally, on a guided walk through scenic Germantown. The experience began with light stretching led by Apple Fitness+ trainers, continued with a shared audiobook walk, and ended with a live author conversation.

Dreamhouse helped shape the physical event environment through custom signage, scenic builds, wayfinding, and production support. Our work created the branded touchpoints and spatial cues that helped guests understand where to go, what was happening, and how the experience moved from check-in to walk to conversation.

It was a small, thoughtful example of what good experiential support can do: make an unusual format feel clear, intentional, and memorable without getting in the way of the story.

Client: Hello Sunshine / Apple Books
Project: Story Walk Nashville
Category: Branded event / literary experience / scenic support
What we led: Signage, scenic fabrication, branded environmental elements, wayfinding, production support, install