Walker Hayes album “17 Problems” takes a long look at what life was like in high school and the changes that have happened in his life since. To celebrate it’s release, we partnered with our friends at RCA and Smack to create a high school homecoming & pep rally experience at an imaginary high school named after Hayes. Fans entered through a 90’s high school hallway, complete with lockers decorated with Walker Hayes memorabilia, a “School Picture Day” experience and a set recreating the album cover, where they could take selfies. From there they entered a time capsule gymnasium, complete with chaperones and high school staff (ie: cast & crew) and participated in a pep rally with cheerleaders, a marching band playing Walker Hayes’ hits, and a mascot to really get them amped up. This was followed up by a silent disco album listening session and a chance to hang with Walker.